Case study 03 · LivePerson
Building a design org across two continents
- Role
- Team Lead → Head of Product Design
- Years
- 2010–2018
- Team
- From 1 to up to 12 designers
- Scope
- All company design: product, brand and marketing
01 · The context
One designer for a growing company
When I joined in 2010, LivePerson had one designer covering the needs of a fast-growing company. The products, the brand and the company’s presence in the US were all expanding, and design needed to grow with them.
02 · The hard problem
One team, two countries
Building a team in Israel was one challenge. Building one that also worked across the US was another. Remote hiring was tricky, and the team needed one standard of quality wherever people sat.
03 · How I led it
Three decisions that shaped the outcome
- 01
Build the team from scratch
I hired and structured a professional design team in Israel and the US, and raised the bar with every hire.
- 02
Lead the brand change
The team led the design side of the company’s rebrand, across product and marketing.
- 03
Design LiveEngage from the start
When LivePerson built LiveEngage, its new platform, design owned the experience from day one.
04 · Outcome
- from a single designer to a full design team
- 1→12from a single designer to a full design team
- countries, one design team
- 2countries, one design team
- years, from team lead to Head of Product Design
- 8years, from team lead to Head of Product Design
The team, the brand and the products grew together.
05 · What I learned
LivePerson taught me to build, not only to lead. It prepared me for the bigger enterprise world that came next.